How Kick Became the Home of Gambling Streams

When Twitch banned unlicensed gambling sites in October 2022, the gambling streaming community needed a new home. Enter Kick — a platform that didn’t just welcome gambling content, it was practically built for it.

The Stake Connection

Kick’s relationship with gambling runs deep. The platform was co-founded by Ed Craven, who also co-founded Stake.com. This connection isn’t hidden — it’s the core of Kick’s identity. While Kick hosts all types of content, from gaming to IRL streams, its willingness to allow gambling content has been its biggest differentiator from Twitch.

The Streamer Migration

After Twitch’s gambling ban, major streamers began migrating to Kick. Trainwreckstv was one of the first, followed by xQc, Adin Ross, and dozens of mid-tier gambling streamers. Kick sweetened the deal with massive signing bonuses and a 95/5 revenue split that heavily favored creators — far better than Twitch’s standard 50/50.

Viewership Numbers

Casino and slots content consistently ranks among the most-watched categories on Kick. Streamers like elzeein, ClassyBeef, and Roshtein regularly pull thousands of concurrent viewers. During peak hours, gambling content can account for a significant chunk of Kick’s total viewership.

The Criticism

Kick’s gambling-friendly approach hasn’t been without backlash. Critics argue the platform normalizes gambling for young audiences and that the Stake ownership connection creates a conflict of interest. Kick has responded by implementing age verification and responsible gambling tools, but skeptics say it’s not enough.

What’s Next for Kick?

As of 2026, Kick continues to grow beyond just gambling content. The platform has attracted variety streamers, esports events, and IRL content creators. But gambling remains its bread and butter, and as long as major streamers keep broadcasting their casino sessions, Kick’s position as the home of gambling streams seems secure.